Privacy Notice
Digital Miele Assistant
The Digital Miele Assistant is a so-called chatbot provided by our technical service provider, e-bot7 GmbH, Perusastraße 7, 80333 Munich. The Digital Miele Assistant will assist you in the search for information on and purchase of Miele Service Packages, such as the Miele Service Certificate, Coffee Care or Exclusive Care Packages. You can simply enter your questions in the chat window. The Digital Miele Assistant will then provide you with answers. If you would like to request a Miele Service Certificate, the Digital Miele Assistant will send you a link to the appropriate web form.
The Digital Miele Assistant does not answer any contract-specific customer requests. If you have any such enquiries, please contact our customer service (https://www.miele.in/domestic/contact-45.htm). Personal details are neither required nor requested in order to use the Digital Miele Assistant. At the most, information about the respective appliance type is collected but not appliance identification, e.g. via a serial number, which is necessary for the Digital Miele Assistant.
We process your data to deal with your concerns and to control and improve our business and service processes, including the Digital Miele Assistant, which is our legitimate interest. The legal basis for the processing is Art. (6)(1)(f) GDPR. If you purchase a Miele Service Certificate or another Miele Service Package, the legal basis for data processing is Art. 6 (1)(b) GDPR. E-bot7 GmbH acts as a processor on our behalf and acts upon our instructions.
The questions you ask the Digital Miele Assistant, as well as the usage data, i.e. chat duration, time stamp of the messages, number of dialogues and approximate location of the users, are stored for a maximum of 90 days. After that, your questions will be deleted irrevocably. In addition, the usage data are stored anonymously for statistical purposes. Personal data are not evaluated.
Privacy Policy
Meta Pixel (formerly Facebook Pixel)
On our website, we use the Meta Pixel, a snippet of JavaScript code that allows us to track your activities on our website (Conversion Tracking) and to use the Facebook remarketing feature (Custom Audiences) provided and/or used by Meta Platforms Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Facebook” or “Meta”).
The Meta Pixel receives and processes the following types of data: Http Headers, Pixel specific Data (including Pixel ID and the Facebook Cookie), Button Click Data, Optional Values and Form Field Names. The Facebook pixel enables Facebook to offer the Facebook Products to you and to understand the information they receive about you, including information about your use of other websites and apps, whether or not you are registered or logged in. Further information about Meta's cookies and the data processed can be found here and in our Cookie Notice.
Meta and we will process your data as joint controller within the meaning of Art. 26 GDPR. You will find the essence of the joint controller arrangement between Meta and us here: https://www.facebook.com/legal/controller_addendum. For more information to Meta, please refer to the Meta Privacy Policy, which you can access here: https://www.facebook.com/privacy/explanation.
In general, your data will be processed within the European Union. However, it might be possible that your data must be transferred und processed outside the territory of the European Union, for example to the Facebook Inc. in the United States. In such event, your data will be secured by appropriate safeguards as set forth in Art. 46 (2) GDPR, in particular, but without limitation to, by the use of the Standard Contractual Clauses for the transfer of data between EU and non-EU countries (which can be found here).
Conversion Tracking
We use the Meta Pixel to track your actions in order analyze the effectiveness of our conversion funnel and to regularly improve our website.
Facebook Custom Audiences
We use the Meta Pixel in order to show users of the website interest-based advertisements ("Facebook Ads") as part of their visit to the social network Facebook or other websites that also use the process. We are interested in showing you advertisements that are of interest to you in order to make our online offers more interesting to you.
Disabling the "Facebook Custom Audiences" feature is available to logged-in users at https://www.facebook.com/settings/?tab=ads.
Analysis and targeting tools
Google services
On our website, we use various services provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter referred to as "Google").
For more information about Google services please visit http://www.google.com/privacy/ads/.
Google Analytics
Our website uses Google Analytics for the needs-oriented design and improvement of the website. Google Analytics uses so-called cookies that are stored on your terminal and that allow an analysis of the use of the website by you. The information generated by the cookie is usually transmitted to a Google server in the US and stored there. We use the extension of IP anonymisation (referred to as IP masking) on this website, i.e. your IP address is shortened by Google within Member States of the European Union or in the other States that are party to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server in the US and shortened there.
On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide other services related to website activity and Internet usage to the website operator.
The legal basis for the data processing is legitimate interest pursuant to Art. (6)(1)(f) GDPR.
Google's services also include reporting on the effectiveness of our advertising efforts (including across devices), the demographics and interests of our users, and cross-device delivery features of online advertising when you have a Google Account and personalised advertising (hereinafter referred to as "personalised ads"). In this case, the legal basis of data processing is the consent you granted to Google (Art. 6 (1)(a) GDPR).
You may object to the collection or analysis of your data by Google Analytics by downloading and installing the browser plug-in available under the following link: https://tools.google.com/dlpage/gaoptout.
The data sent by us and linked to cookies, user identifiers (e.g. user ID) or advertising IDs will be automatically deleted after 14 months.
For more information about the Google Analytics terms and conditions, visit http://www.google.com/analytics/terms/.
Google Remarketing Features
Google's remarketing feature allows us to show our users advertisements based on their interests on our other websites within the Google Ads Network (so-called "Google ads" or ads on other websites). For this purpose, the interaction of the users on our website is analysed in order to be able to show users targeted advertising even after visiting our website on other sites. Google stores a number in the browsers of users who visit certain Google services or websites on the Google Display Network. This number records the visits of these users.
The legal basis for the data processing is legitimate interest pursuant to Art. (6)(1)(f) GDPR.
You may disable the use of cookies by Google by installing the plug-in provided at the following link: www.google.com/settings/ads/plugin
Google Conversion Tracking
We also use Google's Conversion Tracking in this context. When you click on an ad served by Google, a 30-day conversion tracking cookie will be placed on your device. These cookies are not for personal identification. The information gathered using the conversion cookie is used to generate conversion statistics for Google Ads advertisers.
The legal basis for this data processing is legitimate interest pursuant to Art. (6)(1)(f) GDPR.
You can disable Google interest-based ads on your browser by turning off http://www.google.com/settings/ads or opting out of http://www.aboutads.info/choices/.
Further Services of the Google Marketing Platform
In addition, our website uses further services of the Google Marketing Platform (formerly “Google doubleclick”). These services use cookies to serve ads that are relevant to users, to improve campaign performance reports or to prevent a user from receiving ads multiple times.
Google uses a cookie ID to record which ads are played in which browser and thus prevents them from being displayed multiple times. In addition, Google can use cookie IDs to track what are known as conversions, i.e. whether a user sees an advertisement and later goes to the advertiser's website and buys something there. According to Google, such cookies do not contain person information.
Your browser automatically establishes a direct connection to the Google server. We have no influence on the extent and further use of the data collected through the use of this tool by Google. According to Google, through the involvement of this services, Google receives the information that you have accessed the relevant part of our website or clicked on an ad from us. If you are registered with a service of Google, Google can assign the visit to your user account. Even if you are not registered with Google or have not logged in, there is a chance that the provider will find out and store your IP address.
In addition, the Google cookies allow us to understand whether you are performing certain actions on our website after you have viewed or clicked on one of our ads on Google or on another platform (Conversion Tracking) (“Floodlight”). Google uses this cookie to understand the content with which you have interacted on our web sites so that it can later send you targeted advertising.
You can prevent the tracking process by setting your browser software accordingly (e.g. third party cookies disabled), deactivate the cookies for conversion tracking by blocking cookies from the domain www.googleadservices.com in your browser settings, at www.google.com/settings/ads, for interest-based ads of the providers that are part of the About Ads self-regulatory campaign, via the link http://www.aboutads.info/choices or the link http://www.google.com/settings/ads/. We point out that in this case you may not be able to use all the features of this offer in full.
For more information about the Google Marketing Platform please visit https://marketingplatform.google.com/. You can also find more information from the Network Advertising Initiative (NAI) at http://www.networkadvertising.org/.
The legal basis for the data processing is your consent pursuant to Art. (6)(1)(a) GDPR.
Qualtrics
On our website, we use the services of Qualtrics LLC, 333 W. River Park Drive, Provo UT 84604, USA to conduct customer, product, and brand surveys in order to regularly improve our products and services. When taking a survey, we will process log data, including date, timestamp, browser information, browser settings, device details, and usage data (which includes the distinction between customers and guests during the checkout process). This information helps us in understanding your search behaviour and is correlated with your survey responses in Qualtrics to assess the effectiveness of your search experience, ultimately guiding us in enhancing our services and product. You are free to decide whether you want to participate in a survey. If you do not want to participate, you can simply close the survey pop-up by using the “X”-button on the top right corner of the survey pop-up. The data processing is based on your consent under Article 6(1)(a) GDPR. You can revoke your consent with effect for the future at any time.
In the context of the use of Qualtrics services, we also use Qualtrics cookies, mainly to help keep track of survey sessions or to maintain survey sessions. Please find more information to our use of Qualtrics cookies in our cookie notice. For more information about Qualtrics LLC and use of personal data by Qualtrics please visit https://www.qualtrics.com/privacy-statement/.